On November 7, 2022, Zhongyeda (002,441) announced that the company would accept institutional research on November 7, 2022, with the participation of Zhao Lili of Guoyuan Securities Co., Ltd.
The details are as follows:
Q: Formation of distribution mode in industrial electrical industry and distribution value of the company
A: The distribution mode is an important mode for the sales of industrial electrical products. Industrial electrical products include power equipment, power system and power transmission and distribution products, automatic control systems and products, safety and environmental protection equipment, lighting and temperature control systems and other system equipment and products applied in many fields. It is precisely because of the diversity, complexity and extensive application of industrial electrical products that product manufacturers cannot meet the different personalized needs of customers from all walks of life. Therefore, professional distributors are required to meet the diversified needs of end customers through product distribution, warehousing and logistics, system integration, complete set manufacturing and other links. After years of development, industrial electrical product manufacturers and professional distributors have formed clear professional division of labor and stable strategic cooperation.
As the largest industrial electrical distribution service provider in China, the company has sales channels covering the whole country, and can provide different customers with professional services of various product combinations with the highest cost performance ratio, so as to meet various needs of customers in different regions and industries; The products distributed by the company cover nearly 200 brands and more than 700000 models. The company can provide customers with products of different specifications, brands and prices according to their needs, thus realizing the "one-stop" procurement of industrial electrical products for customers; The company has set up a national industrial technology service network, and has an integrated manufacturing center, which can meet the overall solution of customers' personalized needs through technical services, system integration, complete manufacturing and other professional services; The company has a nationwide logistics network system, which can provide customers with value-added services such as logistics distribution, inventory management, product management, engineering design and bidding support, technical and service support, and improve customer stickiness.
Q: The company's core competitiveness
Answer: The company's core competitiveness can be summarized as "3+1" network of "distribution network, logistics network, technical service network, plus Internet" and "3+1" team of "distribution team, industrial control team, small and medium-sized customer team, plus technical service team". "3+1" network
The "distribution network" company has a perfect sales network. Through 55 subsidiaries and more than 100 offices covering major cities in China, it provides customers with stable, timely and fast products and services, and provides customers with nationwide comprehensive services through the national sales network linkage. In the future, combined with the company's strategy, the company's sales network will further sink and expand to cover the third and fourth tier cities and blank areas, and continue to add new product lines and brands, such as automation product lines and domestic brands, in combination with the development trend of the industrial electrical industry, so as to drive the sustainable development of the business.
"Logistics Network" has effectively shortened the supply cycle of products nationwide through 8 logistics centers and 50 logistics distribution transit warehouses covering the core cities of the country, so that the company can provide customers with timely and fast distribution and warehousing management services. The company will increase the upgrading and transformation of existing facilities and equipment, continue to optimize the logistics management and service system, improve the efficiency and service quality of the overall supply chain, and further enhance customers' trust in Zhongyeda's logistics distribution capabilities.
In order to serve and expand the company's industrial electrical product distribution business, the company has built a national industrial technology service network with the headquarters technology center as the overall planning and the regional service center as the core entrance through the application of the information system and the establishment of the service management system, which can provide customers with pre-sales technical support, industry solutions, personnel training, after-sales technical services, etc. The company's online technical service platform zydCRE realizes the overall planning and unified deployment of service demands and service resources, gradually promotes the response to the service demands of industrial electrical brand manufacturers, large complete set manufacturers and industrial end users, and forms a three-level service network covering the country through the integration of internal and external service resources.
Through digital application, the company integrates the resources of distribution network, logistics network and technical service network, enables the linkage between the three networks, realizes the industrial electrical distribution service platform with full online and offline coverage, promotes the differentiated development between the company and other competitors, and improves the core competitiveness of the company. The company develops B2B business of one-stop procurement of industrial products through e-commerce platform "Zhongyeda Mall", and relies on the millions of industrial control industry professional member system of China Industrial Control Network to create "Industrial Control Cat Mall" to expand B2B business in the industrial field. At the same time, the online industrial technology service outsourcing platform "Industrial Express" realizes digital closed-loop from front-end product sales to back-end technology maintenance services.
"3+1" team Power distribution team and industrial control team focus on core customers such as complete set manufacturers, OEMs, system integrators, and end users, and constantly optimize customer structure in combination with market conditions; Small and medium-sized customer teams focus on small and medium-sized customers, and achieve digital coverage of fragmented markets, small customer maintenance and secondary market channel development through offline and online combination; The technical service team is based on the provision of industrial electrical products related services to customers, and the extension of industrial supporting application solutions, and the value-added service is to provide industrial application solutions to customers in emerging industries. The company is committed to building professional teams in different fields and realizing the comprehensive coverage strategy of industries, products and regions through effective collaboration and empowerment among teams.
Q: Customer acquisition of the company
A: Offline sub sales subsidiaries and offices mainly obtain customers by means of team stacking, visiting and calling. The operation team of Zhongyeda Mall is working on two different scenarios, online and offline, to build and optimize the SEO/SEM online, and to obtain customers widely and precisely by using the new media operation mode; Cooperate closely with multi brand suppliers to quickly get customers through live broadcast and other activities; At the same time, offline development and service are carried out in combination with small and medium-sized customer teams and secondary offices of offline subsidiaries to cover the long tail market.
Q: Construction of Zhongyeda Mall
A: The company's e-commerce platform, "zydmall", is a professional vertical industrial goods e-commerce platform built by the company. It mainly sells products of the company's contracted brands. Through the combination of online and offline, the online platform complements offline physical subsidiaries and offices, breaking the radiation range of offline subsidiaries and offices, and improving the coverage of small and medium-sized customers and the long tail market. In the first three quarters of 2022, Zhongyeda Mall achieved sales of about 5.588 billion yuan (tax included), with a year-on-year growth of 5.76%.
